Morphosis Capital Fund II, together with entrepreneur Iulian Pleșcan and the founders of AsertivO, announces the launch of Echo Elderly Care, a platform dedicated to developing a nationwide network of elderly care services.The initiative comes in a sector under increasing pressure due to demographic changes and Romania’s structural capacity shortage, and is based on a consolidation strategy combined with greenfield investments, with the goal of creating a scalable and standardized operating model nationwide.The platform debuts by integrating two existing centers—AsertivO Senior Center in Otopeni and Maria Theresia Seniorenresidenz in Sibiu—which will form the initial core of the Echo Elderly Care network.According to Morphosis Capital, the focus is on establishing consistent care standards from the outset, in a context where demand for professional long-term care services is growing faster than available supply.“We see significant growth potential in an underdeveloped but essential sector, and our priority is to build a coherent standard of quality and professionalism, replicable across all centers,” said Gabriela Dumitru, Partner at Morphosis Capital.The fund’s strategy follows the model already applied in other portfolio platforms, where targeted acquisitions were complemented by greenfield developments to accelerate national expansion.The Echo Elderly Care plan targets the development of around 10 centers in Romania’s major cities, with a combined capacity of over 2,000 residents.“With the first acquisitions—AsertivO Senior Center in Otopeni and Maria Theresia Seniorenresidenz in Sibiu—we are taking the first steps in building a platform that aims to become the largest and best-structured network of senior care centers in Romania. We are launching Echo Elderly,” said Iulian Pleșcan, the Group’s CEO.From the perspective of AsertivO’s founders, integration into the new platform provides the framework needed to scale a care model initially developed locally. “The partnership with Morphosis Capital allows us to carry forward a high standard of care beyond a single location and to deliver consistent, predictable services,” explained Andra Marinescu, founder of AsertivO and the group’s COO.The transaction was assisted on the legal side by Mihaela Mîndru Law Office, while Mazars conducted the financial and tax due diligence, and EY assessed ESG and ethics components. The financing is supported through European instruments, including NextGenerationEU and the InvestEU Fund, reflecting institutional interest in developing Romania’s social and medical infrastructure.Maria Theresia Seniorenresidenz was advised by the Atheneum Advisors team as transaction advisors.
Română
